Omega Pharma is peddling porkies

Omega Pharma is peddling porkies. In a big way.
I even saw Dr. Peter Aelbrecht claim the egg being boiled between two cell phones to be real.
How many times has that been debunked?
Something puzzles me about Mr Aelbrecht. In televised interviews he is dubbed the Radiation Expert of the University of Ghent. Now, I may have missed this part but didn't he cease working as a uni researcher almost a decade ago?
Maybe some people over at Imec could illuminate me on this subject of his affiliation with the UG (I know you guys have been lurking on the blog through webproxy).
I just chuckled all the way through the Omega Pharma press release. It's a real screamer and riddled with techno babble.

Here's a small excerpt:
"Their E-Waves Phone Chip beams a quantum physical information wave, which is in counter-phase with the harmful components of the electromagnetic waves — thus neutralizing the potentially harmful waves, as demonstrated in various studies and tests."

Let me run that by you again:
"Their E-Waves Phone Chip beams a quantum physical information wave,"
That's just gobbledygook. A red flag goes up when I spy the word "quantum". I will therefore deduct a minimum of ten legitimacy points.

We continue:
"which is in counter-phase with the harmful components of the electromagnetic waves — thus neutralizing the potentially harmful waves,"
If you cancel out electromagnetic waves... well then you're going to have what techno lay people call -a very bad line-. You are actually messing with the performance of the phone.

It goes on:
"as demonstrated in various studies and tests"
Impressive nonappearance of footnotes = epic fail.

Now, I'm not going to pick the whole terrible thing apart, I have a life you know.
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Ok, just one more...


"Artificially created electromagnetic radiation interferes with the natural electromagnetic field. In particular for high frequency radiation (between 3MHz and 10 GHz), as can be found in mobile telephone use or DECT applications, there is a growing international consensus that frequent exposure to such radiation can be potentially harmful. On October 8, 2008 this consensus was reinforced with the publication of the interim findings of the worldwide Interphone study, conducted by the International Agency for Research on Cancer (IARC) and commissioned by the World Health Organization (WHO)."

A growing consensus of potential harm? Of interim findings? They're really being economical with the truth yet again and streaching the use of qualifiers here.

From the Omega Pharma website:
Omega Pharma promotes creativity and entrepreneurship.

How very true. Being creative with facts and making a quick buck during the Christmas season (=the entrepreneurship bit) is something they really go for.

The part that worries me is that it will be sold through chemists, it lends some kind of air of legitimacy to it.
Ah well, they'll just put it next to all that homeopathic hogwash they sell (which, incidentally, is still being repayed by our Glorious Health System).

EDIT: I have awarded this marketing scam riddled with fraudulent claims by Omega Pharma the much dreaded Mrs B's Official Seal of Epic FAIL!


ps: Check out the follow-up post on this scam here