Don't eat the yellow snow

I was checking out the Kinepolis site to see if they are going to screen Alice in Wonderland. The rest of the movie theatres aren't. Kinepolis had yet to comment if they are boycotting too, and a quick glance at the site tells us the release is still planned for the 10th of March.
But another glance at the top where the ad banners are made my day. P magazine is having some kind of winter extravaganza. The ad monkeys really failed on this one.
It says in big red letters: 'P on snow'.