Faking the Axe-effect

I don't believe my eyes. Someone please tell me I'm dreaming. For the gazillionth time I still cannot comprehend how on earth a paper manages to do a copy paste job without checking anything.

The Indian political and social satire site Faking News, universally known for publishing fake news, dreamed up a story about a man suing Unilever because he'd been using Axe deodorant for seven years and was still single after all this time.
Strangely enough both the Telegraaf and De Standaard ran the stories as though they were written in stone.
Ugh. Subs on holiday again?

UPDATE: Looks like the Daily Record and The Australian also copied it.