Way back in the 1930's cooperations were testing the water and seeking out new fishing grounds to flog their products.
Johnson's Wax Company advertised in Roman Catholic Magazines.
A Dutch 1933 ad shows a nun slaving over a wooden floor, scrubbing and polishing away.
On the opposite side we see a nun standing next to a Johnson fluid wax can looking quite pleased.
'Hundreds of children! and yet.... all floors stay brilliantly clean!'
Looks like Johnson Wax is just in the nick of time to save the dear sister from some nervous break-down or a few kids from some corporal punishment involving a ruler of some kind.
At the time of the ad SC Johnson & Son had 4 factories employing some 50.000 workers. The main Dutch office was located in THe Hague.